Just like Azabudai Hills. Nestled in the heart of the Minato district, this newly inaugurated area spans over 8 hectares, offering a serene escape from the hustle and bustle of urban life. Here, amidst vast green expanses teeming with trees, flowers, and tranquil water features, lies a true garden-city.

Built where once stood a temple and a large park, and where daily business of florists and launderers took place, the project by Heatherwick Studio has radically changed its appearance into one of the greenest areas of the city, carefully preserving its original character. Futuristic structural forms have become the “network” that embraces residential buildings and commercial spaces, temples, art galleries, and restaurants, to recall in a contemporary key the typical architectural congestion of Tokyo, where old and new, large and small architectures are stacked against each other.

The ambition of the project, lasting over thirty years, was to create a public space meant to be “lived” and to succeed in involving and retaining the community that has always inhabited the neighborhood. Once the works were completed, almost all of the previous inhabitants and businesses chose to return and populate this extraordinary “three-dimensional landscape”, which has succeeded in adding something fresh and welcoming to the modern urban fabric, too often impersonal, of a big metropolis.

Right opposite the green and sustainable area of Azabudai Hills, Paola Lenti Tokyo flagship finds its new home, transitioning from the residential district of Hiroo. In partnership with Atlantic Cars Ltd., the store seamlessly integrates into the Japanese culture, reflecting the brand’s commitment to aesthetics and craftsmanship. Designed to collaborate closely with architects and interior designers, the space invites creative exploration and bespoke solutions.

The neutral tones chosen for the walls and flooring enhance those bold shades that have always been a distinctive element of the Paola Lenti collections: the green and turquoise of the lava and glass surfaces, the solar yellow and deep red of the coverings, the vibrant pink and the decided purplish blue of the weaves.

Be responsible. Do not waste. Reuse. Find a way to give new life to thousands of offcuts, fabric and cord remnants, selvages, processing leftovers. A multicolored wealth of yarns and materials that are still performing – still alive – normally destined for landfills. What to do with it? Paola Lenti began to ask herself the question a few years ago, while pondering over the profound meaning of sustainability, a term now overused. How can we be sustainable, this was the exact question, when every year we produce more than 10 tons of leftovers, the disposal of which requires energy, people, machinery? Furthermore, why define them as waste or treat them as such, when they could turn into something unexpected?

Following the thread of this thought, Paola Lenti metaphorically began to fill drawers: in practice, dozens of boxes of different materials meticulously catalogued by color, type of fabric, size. A memory archive, a piece of company history.

In order for that thought to take shape, however, a new sign was needed, capable of revealing the essence of the material by changing – somehow shaking up – its original appearance. Brazilian brothers Fernando and Humberto Campana, renowned all over the world for their iconic pieces produced with waste materials, could have been the ideal partners.
Different in style – nonconformists, out-of-the-box -, but at the same time close to Paola Lenti for the philosophy that has guided their design career: the urgency of identifying a way of producing that combines ethics and aesthetics, the importance of creating from existing materials. Furthermore, the common sensibility for colour, more instinctive in the case of Campana, the result of a long chromatic research for Paola Lenti. Finally – no less pivotal – a shared vision of social responsibility: the awareness that there can be no ethics without inclusion and that, therefore, it is necessary to look for talents even among disadvantaged people; give them the deserved value, make them flourish. So that talent is not wasted either.

Paola Lenti sent to Brazil boxes full of textile remnants to explain to the brothers Campana the potentialities of this project. The answer: “This is a treasure”. A series of remote meetings led to the partnership. Humberto Campana designed shapes and volumes of the first prototypes; Paola Lenti shared her knowledge of the materials and her innate sense of colour, the brand hallmark. A team of artisans in the Meda factory got to work to bring the two thoughts together.

Test after test, matter regenerated and acquired a new form. Rope, Paola Lenti first high tech yarn for the outdoors, revealed the versatility of polypropylene, the material, of which it is composed. Naturally opening up, Rope cords have brought to life “flowers”, as soft as puffs in infinite shades, and expanses of “seaweeds”, silky to the touch, with which seats have been covered, inviting you to rest and play. With other fabric remnants, a rug has been designed with a patchwork effect; with still others the soft tubulars, similar to tentacles, which serve as backrests. The products finished, Humberto Campana commented: